Who's doing what in the world of commercial creativity.
Why do Adland leaders keep shooting us all in the foot? Experience is a valuable tool the industry doesn't value the way it could. OK, should. Rob Morrison is an experienced …
Adland is in the throes of awards season and Cannes Lions is coming up. Have you won anything? Will you win anything? How do you win anything? Rob Morrison has …
I’m sure you know the feeling. Your toes wriggle their way into warm sand. Or you close the back cover on a brilliantly written book. Or you flick on the …
Back in the dark ages, when I was doing my marketing degree, one of the challenges we were set was to think about seasonal businesses. It was taught to us …
The Stable's format ruined Rob's word play. This is the heading: When did "Human Resources" become human RESOURCES? Rob's final op ed for the year is topical (perhaps also with …
When creating characters, let’s ban the mirror. It’s really tempting. You’ve cracked an idea, written a compelling script for a tight target audience and all that’s left is to write some …
Aka, separating explaining from mansplaining. It’s a sad truth of human behaviour. We all judge. We quickly form an impression of someone from the moment we lay eyes on them. It’s …
Anyone else noticed how terrible "Futurists" are at their job? I’m including everyone who attempts to predict what’s next. Economists who say there’s no interest rate rise likely in the …
Ah, the proposition. It’s been the cause of more arguments in adland than anything else. When Rosser Reeves sat at his desk in the 1940s and wrote the first unique …
“Those who don’t make mistakes don’t make anything at all.” Not sure who wrote this quote originally. It’s been appropriated by lots of people – Lenin, Einstein, Denis Pagan and now …
Of all the nasty tricks played on freelancers, welching on payments is the worst. You've been caught. I've been caught. Don't be caught. Read on... “The most important thing this …
I've been given guideline directives. A 44 page brand guideline book and a 26 page copy guideline book stand out. The brand guideline book was a minutely detailed straitjacket and …