Who's doing what in the world of commercial creativity.
I reckon I first saw it in 1989. It went viral before the internet. It was a meme before memes were a thing. It looked like this: Centred on an A4 …
I hate it so much. It’s insipid. It’s contagious. It’s seeping into every corner of our industry. And it could easily be the reason even more talented people abandon Adland …
Here is a Christmas wish by Rob Morrison on behalf of every creative: Rumour has it, there’s a fat bloke in a red suit up north getting all judgy about everyone’s …
The recent events in the US have taught the world a bunch of lessons (don’t trust research for one). But it also gives us stark reminder of the importance of …
Why do Adland leaders keep shooting us all in the foot? Experience is a valuable tool the industry doesn't value the way it could. OK, should. Rob Morrison is an experienced …
Sponsorship marketing needs a dramatic re-think – particularly sport sponsorships. Why? Because it’s just as dangerous being too successful as being an abject failure. Clients end up pouring good money …
Rob calls this thought piece, "a bit of advice from someone who stumbled on some answers". In fact, it's gold to keep and treasure. (Read the headline twice.) I freelance. …
I used to get my best ad ideas while vacuuming. It wasn't office-friendly at all, but I still believe it is my magic antidote to idea-emptiness. Now I'm beginning to …
Rob Morrison is a rarity, a working advertising creative over 50. Like 90% of working creatives over 50, he is a freelance creative director. He has been for the last …