Who's doing what in the world of commercial creativity.
I reckon I first saw it in 1989. It went viral before the internet. It was a meme before memes were a thing. It looked like this: Centred on an A4 page was the typeset headline: …
I hate it so much. It’s insipid. It’s contagious. It’s seeping into every corner of our industry. And it could easily be the reason even more talented people abandon Adland entirely. I’m talking about ghosting. I’ve written …
Here is a Christmas wish by Rob Morrison on behalf of every creative: Rumour has it, there’s a fat bloke in a red suit up north getting all judgy about everyone’s behaviour this year. Yours. Mine. …
The recent events in the US have taught the world a bunch of lessons (don’t trust research for one). But it also gives us stark reminder of the importance of resilience. Of bouncing back. Love …
Why do Adland leaders keep shooting us all in the foot? Experience is a valuable tool the industry doesn't value the way it could. OK, should. Rob Morrison is an experienced creative director. He has worked …
Sponsorship marketing needs a dramatic re-think – particularly sport sponsorships. Why? Because it’s just as dangerous being too successful as being an abject failure. Clients end up pouring good money after bad. And chasing diminishing …
Rob calls this thought piece, "a bit of advice from someone who stumbled on some answers". In fact, it's gold to keep and treasure. (Read the headline twice.) I freelance. I hang out with freelancers. …
I used to get my best ad ideas while vacuuming. It wasn't office-friendly at all, but I still believe it is my magic antidote to idea-emptiness. Now I'm beginning to doubt that it's true. Damn …
Rob Morrison is a rarity, a working advertising creative over 50. Like 90% of working creatives over 50, he is a freelance creative director. He has been for the last two and a half years. …