My god, will there ever be a time when the client just "loves it". Just loves it without having to input. Just loves it without removing the heart of it, the idea in it, the …
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Who's doing what in the world of commercial creativity.
cropped-Stable
robots in advertising
Len Moise: The Last Copywriter (#Ep3). (Len and Will slug it out over an Omatic brief)
April 8, 2022
Len wanders into self-doubt territory while working on a washing powder brief - always a bad place for a creative to be. Will is working on the same brief. (Robots think they're so smart.) It …