What a difference a year makes - women have power, women want power. And Saatchi & Saatchi London has realised that this is an opportunity for Kerry Foods high protein snacks to stake its claim …
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Who's doing what in the world of commercial creativity.
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Saatchi & Saatchi London
Mother and baby ads are always so gentle. Voices whisper softly. Music flows in an easy melody. Not this one. It appeals to real mums. It’s a thank you by Saatchi & Saatchi London from P&G …
“The brilliant thing about kids is that when they get really, really into something, it becomes their thing, and they pursue it with passion and inhibition, and we support that wholeheartedly.” [Kate Stanners, global chief …
It’s not easy selling cordial in a new drinks environment awash with coconut waters, energy drinks and “wellbeing” juice concoctions. But, if you're an adult, it's better for you than alcohol. And that's the clever …
Saatchi & Saatchi London: The pedestrian crossing that chooses the best way to alert drivers
October 10, 2017
What if a pedestrian crossing could use colours to grab the attention of pedestrians glued to their phones? Highlight a child dashing onto the road without looking? Light up pedestrians to make them easier to …
At the beginning of May 2016, Deutsche Telekom launched Saatchi & Saatchi’s online game, Sea Quest Hero. The fun mobile game has a serious purpose. It is designed to aid research into dementia, which currently …
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Saatchi & Saatchi London reminds people that Syria’s cold children need warm hearts
November 23, 2016
Can you imagine what it's like for a child in a refugee camp in Syria as winter approaches? Saatchi & Saatchi London and UNICEF UK want you to know what it’s like. The pair have collaborated …
Saatchi & Saatchi London & Direct Line insurance light your way home
November 16, 2016
What’s the best gift an insurer can give people? Safety, right? Saatchi & Saatchi London has helped Direct Line to develop Flightlights, a fleet of flying torch drones that make darkly-lit areas safer for people. The drone …
S&S takes Weight Watchers UK on a new path
January 8, 2015
It’s tough being a weight loss club. You have to make yourself heard over the siren call of so many “magic” pills, diets and equipment. And the idea of using celebrity ambassadors had one critical flaw …
Go, you good girls
November 6, 2014
Publicis Groupe women show off what they can do when they don’t have to play by the rules. There’s A Good Girl is not a creative exhibition to prove that girls just wanna have fun. It’s …
Saatchi & Saatchi’s F.R.H.A.N.K. ad idea
October 29, 2014
For the gamer who has everything else tech-y, snack food brand, Mattessons, offers up an A.I robot to program. Mattessons Fridge Raiders are slow roasted chicken nibbles in grab packs, in five flavours. Let’s assume that its teen …