Toyota Drive Happy Project. Gotta love a marketing initiative with a positive name, and this one contains both a pleasing promise and a new way to buy and own a new car. Saatchi & Saatchi New …
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Who's doing what in the world of commercial creativity.
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Saatchi & Saatchi New Zealand
Toby Talbot becomes CCO of Saatchi & Saatchi NZ
April 5, 2017
Toby Talbot is returning to Saatchi & Saatchi after nearly a decade, to partner managing director, Paul Wilson, in the newly created role of chief creative officer of Saatchi & Saatchi New Zealand, covering both …
Toyota has been sharing the optimism of its beliefs since 2009. The early campaign stated We believe that if you can dream if you can do it, We believe everyday’s an opportunity to improve and …
Meet Saatchi & Saatchi NZ’s new creative services director, Su Johnstone
February 16, 2017
Saatchi & Saatchi New Zealand has created a new position, client services director and appointed Su Johnstone to the role. She will oversee the entire creative and production process, to make sure that there is collaboration …
S&S and ASB hit Snapchat
January 21, 2015
How does a bank reach tertiary students? Saatchi & Saatchi New Zealand solved the tricky part – Where? The social bank, aka ASB Bank New Zealand, has done well to date using Saatchi & Saatchi’s ideas …
S&S NZ buys itself a digital creative director for Chrissy
December 9, 2014
Terry Williams-Willcock has left Colenso to become digital creative director at Saatchi & Saatchi New Zealand. Saatchi & Saatchi’s Corey Chalmers and Guy Roberts are four months into their jobs as executive creative directors. “Saatchi & Saatchi is …
S&S gets New Zealand fighting fit
November 6, 2014
Saatchi & Saatchi’s campaign for the New Zealand Defence Force has two jobs to do. One is to help new recruits get ‘Force-Fit’ in preparation for the entry level fitness test. The other is to …
ASB Bank says nothing about money in its ads…
September 8, 2014
...Because S&S realised that what real people say about money is far more compelling. ASB is known as the social bank in New Zealand. That gave Saatchi & Saatchi New Zealand's new joint ECDs an idea... “People …
Rule 1 of car advertising: Don’t take it so seriously
August 15, 2014
S&S has kept the Toyota Hilux at the top of ute wish lists in New Zealand since 2011. You can bet it will stay there now. The first, a hallmark [read: exaggerated] boy’s tale that showed the …
S&S’s new Spark
August 8, 2014
Telecom NZ had changed dramatically in twenty-seven years. It had started to be something new. On August 8, that became official when Telecom was put to rest and Spark was born. Saatchi & Saatchi was given …
Big moves at S&S NZ
August 4, 2014
Antonio Navas will be replaced by two top creatives when he goes home to America later this year. On September 1, Corey Chalmers and Guy Roberts will fill the space he leaves. Guy Roberts described the S&S …
When admen tell big stories
June 26, 2014
If you can tell a story in 60 seconds that grabs people, you can tell an award winning story in 12 minutes. That’s what S&S’s Corey Chalmers has done. Corey Chalmers is creative director at Saatchi …