TBWA is having a stellar new business year. TBWA won Amazon a few weeks ago, for which it had to resign its place on Foxtel’s roster), and the Sydney office won Macquarie University in January. …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
TBWA
TBWA Sydney wows Melbourne about the allure of New Zealand
February 1, 2017
New Zealand has always sold itself on its natural assets. "From ancient islands to golden beaches, lush forests to seaside vineyards, there truly is a new experience around every corner waiting to be discovered,” explained Tony …
TBWA\Buenos Aires investigates the truth about Santa [:cuteness warning]
November 30, 2016
It's easy to see why this online video and TVC for Buenos Aires shopping centre, Unicenter, has everybody talking in Argentina. Polygraph has all the right ingredients – the magic of believing in Christmas, adorable kids …
TBWA takes the ultimate risk
December 2, 2014
Fear is the tightrope not too many are brave enough to walk. And brands regularly assert themselves, but rarely as bluntly as the brand promise, “We are so much better at Novotel.” TBWA\Paris has created its …
Why TBWA won Airbnb
September 10, 2014
Airbnb has found the global agency with "rigorous and inventive strategy, provocative creative and understanding of the brand's purpose and its potential” for which it was looking. "We're delighted to be working with TBWA\Chiat\Day, one of …
TBWA\Paris gives power to the people
June 14, 2014
The images in Pen are made up of pen ballpoints. The Amnesty International message, “Your signature is more powerful than you think,” is embedded in the ad’s core. Thousands of pen ballpoints create the images used …
