Apple and TBWA\Media Arts Lab launched a typically epic film, a Chinese Opera this week for Chinese New Year to highlight what the iPhone 14 series can do, but also two less ambitious stories, each …
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Who's doing what in the world of commercial creativity.
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TBWA\Media Arts Lab
TBWA|Media Arts Lab places Apple Watch unequivocally in the future
September 15, 2020
You have a new tech product to advertise. It has an array of advanced features that put “the future of health on your wrist”. The aim is to awe your target market (all people) with …
TBWA\Media Arts Lab wins an Emmy for Apple
August 18, 2014
Apple’s Christmas ad, Misunderstood, won Outstanding Commercial 2014 at the Creative Arts Emmy Awards on August 16. It’s the week before the Emmys, when the talents on which television production relies get their time in the …