Apple and TBWA\Media Arts Lab launched a typically epic film, a Chinese Opera this week for Chinese New Year to highlight what the iPhone 14 series can do, but also two less ambitious stories, each highlighting one of the phone’s features, this time using Apple’s characteristic humour.
R.I.P. Leon, about a man who thinks he has killed his friend’s pet lizard, promotes Messages Undo Send.
Action Mode, the story of an overly enthusiastic mum filming her son’s running race, shows iPhone 14’s smooth hand-held videos.
Both spots fit into TBWA\Media Arts Lab’s Relax, it’s iPhone campaign for Apple.
You might also like
TBWA\Media Arts Lab: Apple shoots a Chinese opera on iPhone
January 13, 2023
TBWA|Media Arts Lab places Apple Watch unequivocally in the future
September 15, 2020
TBWA\Media Arts Lab wins an Emmy for Apple
August 18, 2014
