TBWA\Neboko: Dutch State Lottery notes (beautifully) that generosity doesn’t have to cost much
December 20, 2021
Loneliness is common theme in holiday advertising. So are caring and generosity. TBWA\Neboko has bundled these three powerful players into a wonderful tearjerker for Dutch State Lottery (Staatsloterij). A man’s cuckoo represents loneliness. The caring …
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