Who's doing what in the world of commercial creativity.
McDonald's France has launched vegetable French fries, with beetroots, parsnips and carrots. TBWA\Paris has given that an explosion of excitement with a print and outdoor campaign that colours the legendary uniforms of cultural icons - …
This should start a craze. McDonald’s has launched P’tit Fish & Chips – the idea being that it’s a go anywhere snack, and TBWA\Paris has launched a digital competition inviting the French to take a …
TBWA\Paris’ No Logo campaign began in 2013 with extreme close-ups of a Big Mac, Fries and a Cheeseburger. As well as triggering a Pavlovian response, the campaign demonstrated the popularity of the fast food chain …
The most wonderful example of what McDonald’s does best – probably - a film that takes hold of your heart and hugs it. TBWA\Paris presents 60-seconds of childhood joy. It may not be the story …
“A picture says a thousand words” has been the foundation of some remarkable work by TBWA\Paris for McDonald’s this year. This new campaign, reminding France that McDonald’s restaurants Are open late is no exception. The agency …
How do I get to the nearest Macca’s? In France that question is being answered by a very pared down series of directional signs by TBWA\Paris and the famous McDonald's fries packet. The campaign makes the …
No one really wants to go out on a cold, wet wintry day. What an opportunity for McDonald’s’ home delivery. And how clever of TBWA\Paris to present the idea of McDonald’s home delivery in such a …
McDonalds and TBWA\Paris have promoted the appeal of table service and door-to-door delivery in France. Now they’re reminding people of the joy of a historic Macca’s feature – the drive. The new campaign by TBWA\Paris is …
There have been dozens of emotional stories produced by various ad agencies that reaffirm McDonald’s roles in family life. And the great ones work because they’re real. They’re stories just like our families’ stories or …
McDonald’s is never going to borrow very much inspiration from French cuisine – not even its street food. But American street food? Well USA is hamburger heartland. So McDonald’s has launched a whole new menu inspired …