Who's doing what in the world of commercial creativity.
The sight of a police car pulling over a driver brings your brain to attention. Even in a commercial. You are riveted to the screen. The officer begins that dreaded familiar blurb, “Do you realise …
Telstra has a new brand positioning, This is Why, introduced in a new hero commercial by The Monkeys, that illustrates the telco’s role in supporting Australians. Jeremy Nicholas, chief marketing officer at Telstra, stated, “The campaign’s …
Some phone conversations are more important than others and when those conversations crop up you need the best network. The Monkeys has positioned Telstra as the best network in its campaign, You don’t need the …
Text messages sent by brands about new services or features. Does anyone pay attention? Telstra did want people to pay attention to the message about its new rewards program. The Monkeys knew that being one in …
Every telco wants to connect with the youth market. When you’re an “establishment brand” like Telstra, you have to work even harder to compete. That begins by doing something that's different in a category where …
Every now and then, facts are more remarkable than fiction, and The Monkeys have been given the job of impressing Australians with the remarkable facts about Telstra’s technological capabilities. Australians are, in fact, enthusiastic uptakers of …
