TK Maxx’s Christmas commercial isn’t “epic”, but it is mad. And if you listen, you’ll hear the most appealing premise, “She’s had such a hard year, she bloomin’ well deserves it”. The gift of giving …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
TK Maxx Christmas
Wieden + Kennedy: TK Maxx’s neverending Christmas stocking burps presents for a year
November 6, 2018
TK Maxx’s Christmas campaign is a gift. A gift of presents for a whole year. Since November 7, shoppers have been offered the chance to find one of a limited number of “neverending” Christmas stockings …