TK Maxx’s Christmas commercial isn’t “epic”, but it is mad. And if you listen, you’ll hear the most appealing premise, “She’s had such a hard year, she bloomin’ well deserves it”. The gift of giving is extra-special this year, is it not?
Of course, because the advert was created by Wieden + Kennedy, the speaker, a farmer, is talking about his goat. He bought her a designer outfit at TK Maxx for Christmas.
You will probably also notice that the commercial plays shamelessly into the internet appeal of funny goat videos.
Credits:
Agency: Wieden & Kennedy London
Executive Creative Directors: Tony Davidson & Iain Tait
Creative Directors: Hollie Walker & Cal Al-Jorani
Creatives: Francesca Van Haverbeke & Florence Deary
Planners: Michael Hines & Vincent Johnson
Group Account Director: Matt Owen
Account Director: Alice Shaw
Account Manager: Tom Campbell
Agency Producer: Richard Adkins
Business Affairs Manager: Alex Coomer
Production Company: MJZ
Director: Matthijs Van Heijningen
Executive Producer: Dickie Jeffares
Producer: Sara Nouman
DoP: Molly Manning Walker
Editing Company: Work Editorial
Editor: Jono Griffith
Edit Executive Producer: Ben Tomlin
VFX Company: Moving Picture Company
VFX Head Of Production: Louise Unwin
VFX Creative Director & Head Of CG: Carsten Keller
Visual Effects Supervisor: Kamen Markov
Animation Director: David Bryan
Colourist: Philip Hambi
Sound Design & Mix Company: Factory
Sound Designers: Anthony Moore & Jack Hallett
Sound Producer: Lucy Spong
Music Supervision: Jake Buckley @ Birdbrain
Media Agency: Mindshare
Client: TK Maxx
