Who's doing what in the world of commercial creativity.
Bankwest and Union, its specialist WPP agency, continue to use their distinctive animation and family stories to stand out in a fiercely competitive market. They have launched their latest home ownership campaign with EssenceMediacom, We’ve …
Bankwest has set itself apart from the Big Four with its Bank Less promise. Now it has a new logo and brand identity that underlines this stated point of difference - modern, fuss-free and accessible. …
Bankwest’s animated characters return to explain the bank’s account bucketing service, available via its app, which helps customers control their finances. The campaign by WPP AUNZ’s Union, shows off the easy-to-use money management features of the …
Very brave ad. Bold ad, even. Bankwest, and WPP’s dedicated Bankwest agency, Union, are calling out the big four banks’ ads – and their BS (which, according to the ad, means bank stuff), in their own …
When you have a functional message for a bank product, cut through and attention are challenges. There is no banking product ad that looks like the one by WPP AUNZ’s Bankwest agency, Union, for Bankwest …