Bankwest’s animated characters return to explain the bank’s account bucketing service, available via its app, which helps customers control their finances.

The campaign by WPP AUNZ’s Union, shows off the easy-to-use money management features of the Bankwest app in its characteristic less bank-like way – multiple account opening, account nicknaming, shuffling and goal setting.

Dean Hunt, creative director, commented “Using the tagline, less fussing with your finances, the new campaign idea supports Bankwest’s brand position of Less Bank and gives a nod to the ‘bucketing’ trend by showing how much easier it is to do with the Bankwest App.

“Plus, we get to meet Bryce’s dog, Barker.”

The campaign is made up of two 30-second TVCs, which are running on free-to-air TV in Perth, Melbourne and Sydney. Digital activity is served programmatically and social media includes a combination of Facebook, Instagram and Snapchat activity.  The campaign will run until the end of October.

Credits:

Agency: Union

Executive Creative Director: Rob Martin-Murphy

Creative Director: Dean Hunt

Head of Art: Nathan Teoh

Digital Animator: Tracey Kim

Producer: Lauren Billingham

Integrated Strategy Director: Chelsea Wadsworth

Media Project Director: Timo Waldbuesser

Media Manager: Amy Rovira

Digital A&T Director: Jessica To

Digital A&T Manager: Adam Cartwright-Howell

Project Director: Jo Gibb

Project Director: Ally Kelly

Animation Studio: Buck

Creative Director: Gareth O’Brien

Art Director: Sam Scopelliti

Executive Producer: Erica Ford

Producer: Jordan Howes

CG Lead: Elijah Akouri

Client: Bankwest

Customer Communications Manager: Sophie Norwood

Senior Marketing Manager: Jocelyn Sandover