Buying a phone has never been so dramatic. Ironically the drama – created for Samsung’s flip phones - comes from Wieden + Kennedy Amsterdam’s sense of humour. It’s all about the loyalty we have for …
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Wieden + Kennedy Amsterdam & Samsung: When a phone loves a woman
November 20, 2021
A young woman sees the new Samsung Z Flip3 Galaxy phone in a store window. She moves on but the phone has fallen in love with her and expresses its love with a broken heart …
Wieden + Kennedy Amsterdam: A singing & dancing Samsung extravaganza about grabbing (virtual) life by the horns
August 18, 2021
Samsung is not the first brand to get into the musical theatre ad trend but it has certainly added spice to the recipe. Its new two-minute commercial by Wieden & Kennedy Amsterdam features dancing penguins, a …
Wieden + Kennedy Amsterdam & Samsung: Awesome invades again
October 7, 2020
It has been nearly a year since “awesome screen, awesome camera, awesome battery” invaded people’s brains. The (seemingly incessant) repetitive chant and its Tik Tok-style visuals launched Samsung’s Galaxy A series in December last year. They’re …