It has been nearly a year since “awesome screen, awesome camera, awesome battery” invaded people’s brains. The (seemingly incessant) repetitive chant and its Tik Tok-style visuals launched Samsung’s Galaxy A series in December last year.

They’re back, this time with real content creator input (and appearances). Wieden & Kennedy Amsterdam has shot its 2020 video remotely on Galaxy A phones with appearances from dance group, Let It Happen; visual artist, John YuYi, and alien, Lil Mayo (among others). The hero film highlights the phone’s camera, two-day battery and influencer-friendly features. Supporting 15-second spots feature its toughness, security and storage capabilities.

https://youtu.be/eXV0noLRBcM

Here’s where it began:

Wieden + Kennedy Amsterdam: Samsung Galaxy touts its awesomeness for everyone (under 25)

Credits:

Creative Agency: Wieden & Kennedy Amsterdam

Executive Creative Directors: Eric Quennoy & Mark Bernath
Creative Directors: Daniel Schaefer & Szymon Rose
Art Director: Mariano García Cruz
Copywriters: Daria Ovechkina & Chris Taylor
Head of Broadcast Production: Joe Togneri
Executive Producers: Jaime Tan & Endy Hedman
Broadcast Producer: Khalid El Khouani

Managing Director: Blake Harrop
Account Management: David Newsome, Nick Pirtle, Mariia Shatikhina, Thomas Missault & Bliss Zhawi
Planning: Martin Weigel & Thomas Dinsdale
Comms & Digital: Freddie Young & Elsa Stahura
Studio Director: Lizzie Murray
Business Affairs: Marie Hernandez

Production Company: Somesuch
Director: Raine Allen-Miller
DoP: Olan Collardy
Producer: James Waters
Executive Producer: Tash Tan

Editing: Will Judge @ Will Judge Editing
Audio: Alex Nicholls-Lee @ Wave Studios Amsterdam
Music Companies: Wave Studios Amsterdam, Sixty Four Music, Kompitch & Sync
Post Production: MPC Amsterdam
Colour: Stefan Sonnenfeld @ Company 3

Client: Samsung
EVP, Global Head of Brand Marketing: Pio Schunker
Vice President, Global Brand Marketing: Matthew Leem
Brand Director: Jessie Song
Senior Brand Managers: Robin Park, Emily Choi & MJ Kim
Brand Manager: Soyoung Jang