Action drama, humour and Serena Williams – first as Wonder Woman, then in a scary movie and now in The Matrix. TBWA\Chiat\Day continues to pack everything known to excite into its campaign, Get Your TV Together, for DirecTV Stream.
The humorous campaign highlights DirecTV Stream, which gives viewers live viewing as well as on-demand, sports as well as drama (comedy, lifestyle and docos…) – everything you could want in entertainment.
The new spot mashes up Serena Williams with the legendary Matrix movies, in advance of the release of The Matrix Resurrections on December 22.
Credits:
Client: DIRECTV
Chief Marketing Officer: Vince Torres
VP, Advertising and Go-To-Market Mandy Martin – AVP, Marketing Management: Kendall Thaker
Director, Product Marketing Management Nick Bianchi – Director, Social Media: Sheri Holmes
Lead Product Marketing Manager: Jenn Wang
Lead Product Marketing Manager Tracy Threlkeld – Lead Product
Marketing Manager: Jessica Elizardo

Agency: TBWA\Chiat\Day Los Angeles
President: Erin Riley
Chief Creative Officer: Renato Fernandez
Creative Directors: Ariel Abramovici & Bruno Acanfora
Associate Creative Directors: Mark Winters & Ryan Buckley
Art Director: Will Holmes
Copywriter: Tyler Archibald
Junior Art Director: Andrew Bae
Junior Copywriter: Yashashree Samant
Design: Bruno Regalo, Jake Skirving & Andrea Nazarino
Director of Content Production: Guia Iacomin
Production: Jack Cutler, Brandon Loftin & Hashi Clark
Director of Traffic Operations: Dessiah Davis
Director of Business Affairs: Robin Rossi
Strategy: Jen Costello, Jesse Unger, Jonathan Handy, Krystal Hawkins & Hannah Schweitzer
Head of Connections Planning: Albert Kim
Associate Director of Connections: Kevin Bautista
Data Director: Laura Mayer
Brand Lead: Matt Theisen & Lani Reichenbach
Account Management: Matt Theisen, Oyinda Elias, Carlos Quintanilla, Sarah Newton & Bridget Derraugh
Project Manager: Lawrence Gonzales

Digital Agency: Critical Mass
Chief Creative Officer: Val Carlson
Group Creative Director:Andrew Lavery
Creative Director: James Maclean
Associate Creative Directors: Javier Olivares & Megahn O’Neil
Senior Art Directors: Ryan Mesnchuk & Megan King
Art Director: Taylor Lumley
Designer: Ana Benitez Duarte
Senior Copywriters: Peter Lagosky & Melissa De Sa
Copywriter: Daisy Swain
Strategy: Jen Goldberg & Kyle Bottoms
SVP Client Partner: Maria Hodgeson
VP Client Partner: Lauren Rappaport
Account Management: Andrew Burke, Haley Dodd & Olivia Knight
Production: Sydney Woodman, Audrie Sham, Ashleigh Fehmie, Christine Spitler, Vicky Patel, Lexi Scott, Sylvia Brach & Ethan Cole

Production Company: Stink
Director: Traktor
President: Daniel Bergmann
Executive Producer: Mungo Maclagan
DOP: Pär M. Ekberg
Line Producer: Leah Allina
Editorial: Arcade
Executive Producer: Alexa Atkin
Editing: Jeff Feruzzo, Brad Wasekwich & Ryan Andrus

VFX: JAMM
Executive Producer: Asher Edwards
Senior Producer: Ashley Greyson
Production Coordinator: Alexandra Rickards
Colour Producer: Anna Dood
Colourist: Adam Scott
VFX Supervisor: Andy Boyd
VFX Artist: Jake Montgomery
Mix: Lime
Executive Producer: Susie Boyajan
Mixing: Matt Miller & Ian Connie
Sound Design: String & Tins
Producer: Laura-Leigh
Sound Designer: Culum Simpson
Music: Search Party
Music Producer: Meghan Currier
Composers: Chris James & Dylan Nowik
Music: South
Head of Production: Ann Haugen
Producer: Ignacio Das
Writers: Ignacio Das, Britt Darling, Dan Pritking & Jon Darling
Retouching & Digital Artist: Diego Speroni
Digital Assistant: Francisco Speroni
Digital Producer: Freddy Fabris

Where the campaign began:






