Gatorade is exploring the edges of Snapchat’s capabilities (and putting its sponsorship of Serena Williams to good use) with a video game to coincide with the US Open – in which Williams is hoping to achieve a record-breaking 23rd Grand Slam title.

TBWA/Chiat/Day L.A.’s Serena Williams’ Match Point lets users relive each of Williams’ major career wins.

The first multi-level game playable within a Snapchat ad launched on Monday, August 29, the day the Open began. The 8-bit game is sitting inside ESPN’s Discover channel on Snapchat as an ad.

Users swipe up the ad to play or go to SerenaMatchPoint.com on mobile or desktop.

There are 22 different levels, each one representing one of Williams’ Grand Slam singles wins. If she wins her 23rd in the Women’s Finals at the Open, level 23 will unlock on September 10.

Players click on one of the three tennis balls to initiate the game, and tap left or right to catch the ball. Gatorade is using Facebook, Instagram and Twitter to guide users to the game.

This is not the first time that Gatorade has used its ongoing sponsorship with Williams and Snapchat. During the Super Bowl in February, Gatorade appropriated the traditional Super Bowl dunk.  Its animated sponsored lens let Snapchat users dunk a virtual Gatorade cooler over video selfies – they could virtually dunk Williams – or anyone else –  on Snapchat, save the animation and share it. The app won 160 million impressions on Snapchat.