The “most powerful font in the world” was created by TBWA\Istanbul, on behalf of independent humanitarian organisation, Support To Life, to help global citizens influence decisions made at the annual G7 Summit this year, taking place in Quebec, Canada from June 8 – 9, and demand solutions.

The entire alphabet of letters is selected from different G7 leaders’ signatures.

TBWA\Istanbul and Support To Life have also created a platform where the font can be used to create requests specifically for G7 leaders that will stand out and attract attention. These requests can then be shared across social media with an automatic mention of these leaders’ social profiles.

The G7, or Group of 7, is a group of only seven nations with advanced economies – Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States – who come together to discuss world issues, leading to decisions that inform policies and strategies implemented around the world.  Support To Life wanted to broaden the conversation and spread decision-making power beyond these leaders, to ensure the final conclusions were well-informed and inclusive of differing global perspectives.

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Credits

Advertising Agency: TBWA\Istanbul

Chief Creative Officer: İlkay Gürpınar

Creative Director: Arkın Kahyaoglu

Creative team: Yiğit Karagöz, Bilge Tekin, Emir Yuksel, Ayse Sismanoglu & Cem Bilgi

Chief Strategy Officer: Toygun Yilmazer

Deputy Managing Director: Ela Bilgisel

Brand Team: Burçin Birim, Katya Atat

Production Team: Evrim Saracoglu, Utku Yazıcı & İrem Akalın

Digital Team: Gulten Yılmaz & Bersu Besli

Graphic Application Team: Soner Tutuncu, Ozhan Bicer & Fatma Aydin

IT Team: Ali Genc

Web Development Team: Lime or Lemon

Global PR Team: Anaka Kobzev & Amy Dunn

Client: Support to Life