TBWA\Juice Bangkok takes travellers on a surreal visual adventure of Thailand in its 90-second commercial, Your stories never end, for the Tourism Authority of Thailand. It’s captivating to watch and a visual idea that stands out in a very crowded market.
The campaign is made from photos taken by tourists, transforming user-generated content into a captivating story that resonates. With billions of visitors capturing countless stories in Thailand over the years, TBWA\Juice Bangkok collected a treasure trove of beautiful digital footprints. Over 723 pieces of footage contributed by all tourists; a total of 2994 photo layers were combined; and a total of 156 music tracks were used.
For the first time, too, the Tourism Authority of Thailand has produced a commercial with minimal carbon footprint, highlighting Thailand’s commitment to eco-friendly tourism and setting a new industry standard for eco-friendly filmmaking.
Credits:
Client: Tourism Authority of Thailand
Agency: TBWA\Juice Bangkok
Chairman: Veradis Vinyaratn
Group CEO: Phannika Vongsayan
Chief Creative Officer: Nopharit Dusadeedumkoeng
Creative Group Head: Woottipong Lamangthong, Anin Sriurairatana
Copywriter: Yarinda Ketjumpol
Art Director: Smita Tronglakkana, Koranat Chanttadilok
Account Management Team: Piyathida Meeklin, Thanida Thammachaiyadet, Mesmunin Krutjon
Project Manager: O Krudpoo, Paweena Promtong
Production Company: Macho Mango, Mellow tunes, thequietlab
Director: Rajit Saeng-Xuto
Music Director: Siwat Homkham
