TBWA\London has parked a Nissan Qashqai IRL on the side of the Truman Brewery in London. The mind-bending stunt is the culmination of a campaign that underlines how Nissan Qashqai can “elevate your urban drive”.
The full campaign includes three films – one of the most epic road trips of all time – and other unique real-world installations.
The CGI videos cover the new Nissan Qashqai’s journey from the Nissan factory in Sunderland, where it has been designed and built for more than 15 years, across key cities in the UK. The films are posted and supported through social channels, and with a unique partnership across Amazon platforms.
Further blurring the lines between reality and the virtual, Reserved Parking vinyl stickers, CGI replicas of real-world installations, appear on skyscrapers between Manchester and Birmingham, signalling that the Qashqai doesn’t just belong in the urban jungle; it owns it.
