For the first time this year, the public was invited to design the holiday projections that illuminate the 330-foot chimneys of Battersea Power Station, Apple’s UK headquarters.

From December 4-24, 24 winning designs from Apple’s Your Tree on Battersea competition are being projected onto the landmark building every evening from 5-10:30 p.m., visible across London from the South Bank of the Thames. Each design was created entirely on iPad.

Among the winners are Miah D.B., a 7-year-old who drew a tree full of expressive faces inspired by emotions. Varsha Simha from Canterbury, who hasn’t traditionally celebrated Christmas, found inspiration in Christmas market sweaters to feel part of the festive atmosphere. Mister Hope from Buxton imagined fantastical creatures who love Christmas so much they dress like trees themselves. The public submissions appear alongside designs from Kylie Minogue, Sir Stephen Fry, Maro Itoje, Oliver Jeffers, David Shrigley OBE, and competition host Munya Chawawa.

This is the third year of Apple’s Battersea holiday projections, following artist David Hockney’s Bigger Christmas Trees created on iPad Pro in 2023, and last year’s Wallace & Gromit animation shot on iPhone 16 Pro Max. Opening the competition to the public underlines Apple’s mission –  celebrating creativity at every level and using technology to democratise public art on one of London’s most visible stages.

Credits:

Agency: TBWA/Media Arts Lab, London
Production Company: 59 Productions