TBWA\Media Arts Lab, the agency that brings you all those glorious Apple ads, has appointed Kenny Blumenschein as executive creative director for the Asia Pacific region. He joins Media Arts Lab from Energy BBDO where he worked on the award-winning Wrigley’s For when it’s time campaign while SVP, executive creative director for the agency. He will be based in Singapore, partner with managing director, Michaela Futcher and report to global chief creative officer, Brent Anderson.
Blumenschein is Thai-German descent and has worked in Europe, North America and Asia so he brings a valuable global perspective to his work. In his new role, he will work with teams across the Asia Pacific region from India to Australia.
Prior to Energy BBDO, Blumenschein was creative strategist for the Greater China Region at Facebook. Blumenschein. He also held posts at Ogilvy as executive creative director digital & content and at VMLY&R as head of creative at VMLY&R across six years in Asia. He has also worked at BBDO and Isobar in Germany.
Blumenschein stated, “Joining Media Arts Lab is a no-brainer. I’ve always had a crush on the agency. It’s a very rare opportunity to work on such an iconic brand with the smartest and nicest people in our industry. To do this in APAC, which is one of the most diverse, fastest-growing and exciting regions, is a further privilege.”
Michaela Futcher commented, “This part of the world couldn’t be more important to us and ensuring that we have the creative firepower to deliver on our ambitions has been a critical focus. I’m so excited to have found someone of Kenny’s creative calibre, humanity and experience to help us do that. His background as a cultural chameleon is critical to us unlocking the diverse opportunities across a region as vast as APAC. We’ll be drawing on his experience across the region, as well as globally, to make the kind of work that makes impact in a truly local way. We can’t wait to have him on board.”
Brent Anderson added, “Kenny is a strategic, innovative and artful creative leader with great instincts and taste. He’s led dynamic, modern teams across agencies both in Asia and North America. He’s spearheaded cultural, integrated work that breaks through for challenging clients. Kenny is a creative soul with a reputation of mentoring, building atmospheres wherein creativity thrives and protecting great ideas. He understands all shapes and sizes of how brands can connect with audiences on modern surfaces (and don’t get him started on artificial intelligence.)”
