TBWA\Media Arts Lab’sa second Vietnamese music video shot on iPhone demonstrates the magic that can happen when creativity and iPhone combine. Save the Music was shot entirely on iPhone 16 Pro and directed by C Prinz, recent collaborator with Charli XCX and Billie Eilish on the viral Guess music video, and has launched just ahead of Tết (Vietnamese New Year) celebrations.

The video is a collaboration with chart-topping Gen Z superstar, Wren Evans, featuring Wren’s love for music, and bringing pride in Vietnamese creativity to the fore, inspiring others to follow the creative path too. The choreography by Tyrik Patterson, who choreographed Beyoncé’s NFL Halftime show last month, and performed by Vietnam’s BƯỚC NHẢY dance crew, is made of sequences that are both cinematic and deliberately accessible for recreation across social platforms.

Save The Music highlights iPhone’s new slow motion capabilities with 4K120 fps in Dolby Vision, Telephoto camera with 5x zoom that allows stunning capture from further distances. And, and Action mode that smooths and steadies action scenes.

The video launched on Wren’s YouTube channel on January 17, ahead of Tết celebrations on January 29, 2025, and is supported by content across social platforms.

Credits: 
Agency: TBWA\Media Arts Lab (SEA)
Director: C Prinz
Production Company: Smuggler
Post-Production Company: Heckler Singapore
Editing: Nathaniel Katz @ Cartel
Director of Photography: Mike Altskan
Music: Wren Evans