This film shows a father mistreating his transgender teen. He forces the teen to stay locked in a dark cupboard and run in front of his car. Its cruelty will make a mixture of anger (towards the father), compassion (towards the teen) and activism spurt up your spinal cord.

And then you will find out that the father is trying to help his child to cope with everyday life at school. You won’t see that coming. You won’t forget what it makes you feel. This film by TBWA\Paris, Dan Paris and Wanda Paris director, Guilhem Machenaud, is emotive storytelling at its best.

The campaign is for Inter-LGBT, which was founded more than twenty years ago works to combat discrimination based on personal preference, sexual orientation and gender identity. This year, Inter-LGBT has decided to focus on the young transgender community. Just like the adult trans community, they are still discriminated against and persecuted. This is one of the communities that suffers from the most verbal and physical abuse, including fatalities. 85% of trans people will suffer abuse throughout their lives.(1)

Supporting the film, Je t’aime ma fille (Love you, my girl) is the website, SupportTransPeople.com, which informs and supports the trans community. It allows parents, relatives and friends of trans children or teenagers, to discover how to support and help with its testimonials, key statistics, advice, addresses of partner associations and reminders of the fundamental rights of trans people.

The campaign is running on national television channels in France, as well as social networks.

Inter-LGBT is also calling for political leaders and relatives to help change the mentalities and legislation that do not protect trans people (including young trans people) from recurring daily discrimination. It also calls for better access to gender reassignment surgery, for those who are interested in it, based on their individual wishes.

(1) IDAHO Report – July 2014 Arnaud ALESSANDRIN and Karine ESPINEIRA, in partnership with ‘République et diversité’ and commissioned by Paris City Hall.

Credits:

Agency: TBWA\Paris

Executive Creative Directors: Faustin Claverie & Benjamin Marchal

Art Director: François Claux

Copywriter: Swann Richard

Account management: Charlotte Mascart

Head of TV: Maxime Boiron

TV Producer: Mathilde Nanot Lachkar

Production Company: Wanda Paris

Director: Guilhem Machenaud 

Producer: Olivier Dubocage

Head Of Photography: Arnaud Schulz

Production Manager: Benjamin Zorrilla

Post-Production: TBWA\Else

Post-Producer: Elise Gamboa

Editor: Stéphanie Pelissier

Sound Production: TBWA\Else

Head of Music & Sound: Olivier Lefebvre

Music & Sound Producer: Fanny Mithois

Sound Engineer: Eliot Just & Vendôme Uhl

Website: Dan Paris

Project Lead: Justine Chevalier-Voguet

Head of Production: Guilhem Vacher

UX: Ombeline Reininger & Yann Lupion

DA: Emmanuel Cloarec

Project Manager: Glenn Pezier

Developers: Tristan Le Moigne, Thomas Ogier, Sidney Bourgalle, Marion Ott & Maurice Nguyen

Client: Inter-LGBT

Advertising management: Aurore Foursy, Clémence Zamora Cruz, Elisa Koubi, Luka Mongelli & Virginie Combe