From Brioude, a town of 6,700 inhabitants in the Haute-Loire region of France, it’s 5 kms to the nearest McDrive and 258kms (5 hours) to the nearest Burger King.
TBWA|Paris built a temporary billboard that explains how to get to each.
There are more than 1000 McDrives owned by McDonald’s throughout metropolitan France (except Corsica). There are fewer than 20 Burger King drives. If you want Maccas NOW, you can have it.
Credits
Agency: TBWA\PARIS
Executive creative directors: Benjamin Marchal & Faustin Claverie
Art director: Philippe Taroux
Copywriter: Benoît Leroux
General manager : Luc Bourgery
Account director: Matthéo Pressmar
Account executive: Gaël D’Oliveira
Production: Else, Maxime Boiron & Jennifer Bauche
Production designer: Eddy Penot
Film director: Olivier Corre
Photographer: Yoann Stoeckel
Client: McDonald’s France
SVP chief marketing officer: Xavier Royaux
Trade marketing director: José Jacinto
Trade marketing manager: Bérangère Dubuc
