Explaining financial products can lead to very dry advertising. TBWA\Paris has shown that it doesn’t have to. The agency has used humour to explain the advantages of using Ledger to invest in cryptocurrencies. Ledger is a French scale-up specialising in the safety of cryptocurrencies. It offers people the safety of managing cryptocurrencies with the Nano e-wallet through its Ledger Live Application.  

Rather than the usual process, which involves many intermediaries between people and their money (bankers, assistants, advisors, consultants…), Ledger puts people in control giving them the freedom to do whatever they want with their money because it is not managed by someone else. 

In the campaign’s four films, Ledger demonstrates that with Ledger Live, people can now play all the roles of the habitual banking figures. In short, it’s a cheeky way to thumb one’s nose at big bank bureaucracy.

Credits:

Agency: TBWA\Paris

Creative Directors: Benjamin Marchal & Faustin Claverie      
Creative Team: François Claux & Swann Richard 
Strategic Planner: Lilian Leccia 
TV Producers: Anne Claire Girard & Benoit Duchemin
Account Management: Jonathan Serog, Julie Montagné & Marine Letourneur
Post Production: Elise Gamboa

Production: TBWA\Else 
Directors: Hungry Beards
TBWA\Else Chief Executive Officer: Maxime Boiron
Producer: Jennifer Bauche
Grade: Bastien Malmanche & Pierre Brière 

Head of Music & Sound: Olivier Lefebvre 
Sound Director: Fabrice Pouvreau 
Sound Engineer: Alexandre Robieux 
Sound Design: Thomas Jacquet & Ferdinand Huet 

Client: Ledger 
Client Managers: Benoit Pellevoizin & Aurélie Morel