TBWA\Paris’ No Logo campaign for McDonald’s France has moved further out on its branch of courage to support the upcoming restaurant reopenings. The new campaign features no logo, no brand signature and products obscured is pixel art. Explaining all this is just the statement, Guess who’s back.
The campaign, visible all over France, is counting on, and/or testifying to, the fact that McDonald’s is very much embedded in popular culture.
Credits:
Agency: TBWA\Paris
Executive Creative Directors: Benjamin Marchal & Faustin Claverie
Art Director: Olivier Mularski
Copywriter: David Philip
Assistant Art Directors: Richard Ghanem & Alexandra Fremin
Producer: Camille Naulleau
Agency Managers: Jonathan Serog, Emmanuelle Escalere & Louis Mainbourg
Strategic Planning: Basile Viault
Client: McDonald’s France
Brand Managers: José Jacinto, Benoît Kolb & Sandy Rousseau
