A burger so good that a policeman will ignore a robbery. A sick patients heartbeat will skyrocket (not due to his hot nurse)… McDonald’s burgers are even more irresistible in France (the prep process has been updated). They’re hotter, juicier and tastier.

TBWA\Paris has abandoned the classic emotional commercial to bring entertainment to the announcement. The power of humour by TBWA\Paris and director, Tom Kuntz, announces the change with scenes inspired by genre films and as epic as epic can be.

Credits:
Client: McDonald’s France
Client Team: Jean Guillaume Bertola, Vanessa Sales, Clémentine Tesseidre Dalou, Manon Roudier

Agency: TBWA\Paris 
Agency Management: Christophe Neyret, Margaux Wanin, Julia Montagu, Margot Pécourt
Executive Creative Directors : Benjamin Marchal, Faustin Claverie
Art Directors:  Léna Monceau, Julia Deshayes
Head of Strategic Planning: Céline Mazza
Head of TV & CEO Else\ : Maxime Boiron
Creative Producer: Benoit Duchemin

Film Production: Henry
Director: Tom Kuntz

Post Production: \Else
Post Producer: Elise Gamboa

Sound Production: \Else
Head of Music & Sound : Olivier Lefebvre
Music AD  Thomas Jacquet
Sound Director: Fabrice Pouvreau