“Test drive videos are all the same. Same presenter, same, car, same road. The host usually comments about things like the car´s aerodynamics, its features, the motor, its horsepower, traction, or energy consumption.”

And yet TBWA\Spain has launched the new Ford Explorers with what it calls The Typical Test Drive. Because people watch them. TBWA’s 3-minute video IS a typical test drive in all the ways cited above. But it has one new feature. As does the car. The new Ford Explorers include the PlayStation 5. So TBWA\Spain’s Typical Test Drive includes a horde of zombies, a terrifying kraken, an evil robot, an intergalactic warrior, a friendly alien and a big surprise ending.

Juan García Escudero, chief creative officer of TBWA\Spain, commented, “A limited edition car that comes with a PS5 is not a normal car, so it didn’t deserve a normal presentation. I think it’s going to be a good surprise for the audience of TV motor programs.”

Credits:

Agency: TBWA\España
Chief Creative Officer: Juan García-Escudero
Creative Director: Albert Sanfeliu               
Copywriter: Cuca García
Art Director: Javier Somoano
Brand Leader: Bea de la Parte
Account Supervisor: Elena Martínez
VP & Chief Strategy Officer: Jesús Fuertes
Production Manager: Mariluz Chamizo

Production Company: Sauvage TV
Director: Ernest Desumbila

Post-Production: Sauvage TV

Clients: PlayStation & Ford
Client Team Ford: Pedro Monteiro, Cristina Rey & Tomás Martínez
Client Team PlayStation: Jorge Huguet & Cristina Infante

Ford Agency: GTB
Managing Director: Paula Vizcaíno
Account Director: Begoña Alba