I know; there are a lot of brand stories about the challenges of family relationships. But it doesn’t matter that these stories are told over and over; they’re important. They remind us that we’re not alone and if it’s brands that do that job, then it’s great that they get rewarded. McDonald’s has made itself a place where family is nurtured through its stories that make you cry, laugh, smile and feel comforted. This new one by TBWA\Spain is exceptional.

Superhero tells the story of the relationship between a father and son, and the son’s evolving perception of the father figure as adolescence approaches. McDonald’s emerges as a link between both characters, a place that has been part of their lives. Ultimately, it plays a role in their reconciliation.

The 2.30 minute commercial premiered in a 2-minute format on TV in Spain and is also running in digital, social, OOH, radio & point of sale.

Credits:

Client: McDonald’s
Client Team: Natalia Echeverría, Rocío Holgado & Fiona Balandín

Agency: TBWA\ España
Chief Creative Officer: Juan García-Escudero
Creative Directors: Javier Martínez & Pablo Fernández
Creative Team: Cuca García & Chiqui Castaño
Strategy Team: Jesús Fuertes & Mercedes Navarro
Account Team: Alfredo González, Dolores Sánchez, Eduardo Gómez-Escolar, Raquel Escribano & Ana Garrido
Producers: Mariluz Chamizo & Vanessa Castro

Production Company: Blank Films
Executive Producer: Susana Boix
Producers: Félix Fernández de Castro & Henrik Sundgren
DOPs: Jallo Faber & Charly Gómez

Music:  La Crem Music Production