You have to admire a bunch of creatives who turn a free fries promotion into a beautiful young-love story. The creatives come from TBWA\Spain. The free fries promotion is by McDonald’s. The 3-minute love story goes like this:
The full campaign includes 20- and 10-seocnd versions of the film for TV. The full film is viewable on McDonald’s YouTube channel and own social networks.
Credits:
Agency: TBWA Spain
Chief Creative Officer: Juan García-Escudero
Creative Directors: Javier Martínez & Pablo Fernández
Art Director: Joan Guardiola
Copywriter: Lucía Santos
Brand Leader: Javier Villalba
Account Manager: Dolores Sánchez
Account Supervisor: Ana López-Perea
Executive Account: Alicia Aranda
Producer: Elisa González
Production Company: Central Films
Directors: Maxi Sterle & Rodrigo García Saíz
Post-Production: Serena
Client: McDonald’s (McAuto)
Client Team: McDonald’s: Natalia Echeverría, Héctor Rivero & Susana Herrera
