A refreshing change from the usual pet food advertising formulae, Terry & Sandy’s campaign for Freshpet is delightfully human. The agency has created a series of simple commercials of owners chatting to their dogs. Simple, emotive, relatable, endearing – and underlining the quality of Freshpet’s food without promises of vitality, shiny coats or lists of “healthful” product ingredients.

The campaign, Kitchen Conversations, launches new platform, Better Food for Your Better Half, designed to reflect the bond between pets and their people while reinforcing the importance of feeding them high-quality, fresh food.

The platform is built from the belief that the relationships people have with their pets are among the most meaningful in their lives, and that how they feed them should reflect that same level of care. The campaign, Kitchen Conversations, is built from the everyday ritual of catching up while preparing meals. It mirrors the natural conversations that unfold in the kitchen between loved ones, the emotional bond that strengthens and food’s role of nurture.

“For so many pet parents, the kitchen is where connection happens. It is where we talk through our day, share small moments, and naturally include our dog in the routine,” stated Nicki Baty, COO of Freshpet. “Kitchen Conversations reflects that reality, showing how deeply pets are woven into our everyday lives and how Freshpet can be part of those moments with fresh, healthy food.”

“‘Better Food for Your Better Half’ is a platform that works on two levels at once. ‘Better food’ speaks to Freshpet’s uncompromising commitment to quality and fresh ingredients, while ‘better half’ honors the profound emotional bond between dogs and their people. It’s a launch pad that gives us a sliding scale to tell stories that can live anywhere from product truth to pure emotion,” commented Amy Ferguson, chief creative officer and partner at Terri & Sandy.

The US campaign is running across linear and streaming TV, and social.