Tesco’s “house of horrors”

BBH is working hard to help Tesco win back customers by establishing the chain as “uniquely helpful” and by “reaffirming its humorous tone of voice”.

Its core campaign that launched mid-October is building a story around the classic sitcom device of “misunderstanding”, and Tesco’s two new brand ambassadors, actress, Ruth Jones (Gavin and Stacey), and comedian Ben Miller.

The advent of Halloween offered BBH a new opportunity for Tesco to demonstrate the fun and helpful sides to its brand personality. So the agency transformed one Tesco store into a Spookermarket – rigged with Halloween pranks like severed heads behind the toilet paper, “poltergeist” controlled shopping trolleys and Joker face butchers.

BBH’s in-house production company, Black Sheep Studios, then created a Halloween prank video plus five little how-to-spookify videos – how to make a head in a jar, how to make a severed ice hand, how to make a Halloween pumpkin etc.