The twelfth annual Australian Effie Awards return in late October. Entries close on June 11. All great communications are eligible to enter, from full campaigns to unique efforts within a campaign, regardless of the channel or medium. Entries just need to be able to demonstrate measurable results.

KEY DATES:

Call For Entries Opened: Tuesday, 28 January 2020

On-Time Call For Entries Close: Thursday, 11 June 2020

Extended & Final Deadline: Thursday, 25 June 2020

Round 1 Online Judging: Monday, 27 to Friday, 31 July 2020

Finalists Announced: Wednesday, 12 August 2020

Round 2 Judging: Tuesday, 15 September 2020

Executive Judging Review: Monday, 21 September 2020

Awards Dinner & Presentation: Friday, 30 October 2020

ELIGIBILITY
Advertising campaigns that ran in Australia during the period 1 April 2018 and 31 March 2020 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time.

Previous entries that have WON are not eligible to re-enter unless there is completely new creative, new data from the current eligibility period and a completely new case entry. Previous winners of Long Term Effects and Brand Value can re-enter as long as:

• There is new creative
• The entry complies with the rules for that particular category i.e. B8.  Brand Value or B10. Long Term Effects
• There must be a two-year gap from last entry

Previous entries that have NOT previously been awarded may be re-entered in subsequent Effies provided it is a new entry based on new data that complies with the current eligibility period. The entry does not have to contain new creative work.

CATEGORIES AND CHANGES IN 2020

There are 26 categories to enter:

An entrant may select only one category for List A but there is no limit to how many categories are selected from List B per campaign.

LIST A: Only 1 category can be entered.

Retail/Etail

Food, Confectionery & Snacks

Beverages

Other Consumer Goods

Health and Wellbeing

Financial Services

Other Services

Travel, Leisure & Media

Government

Not For Profit Organisations

LIST B: Multiple Categories can be entered.

Best Smaller State Campaign

Short Term Effects

New Product or Service

Small Budget

Micro Budget

Most Original Thinking

Insight & Strategic Thinking

Brand Value

Return on Investment

Long Term Effects

Marketing Solutions Other Than Advertising

Media-Led Idea or Media Partnership

Shopper Marketing

Use of Data

Positive Change

Challenger Brands

NEW CATEGORIES OR CHANGES TO CATEGORIES

Challenger Brands
This is an award for challenger brands/businesses – smaller, existing, new, or emerging:
– Making inroads against big, established leaders that have market dominance
– Taking on ‘sleeping giants’ or
– Moving into a new productive/service field beyond their current category and set of competitors to tackle a dominant leader
Entrants must detail the business challenge, the competitive landscape, and how the strategy was developed and implemented that drove the brand to succeed despite the odds. Entrants must clearly demonstrate that their brand/business was an underdog and challenging the competitor/s.

Small Budget
The most effective campaigns with a total budget between $100,000 – $500,000.

Micro Budget
The most effective campaigns with budgets under $100,000.

OTHER CHANGES OR UPDATES

Entry Forms
Please ensure you use the correct entry form for the particular category you are entering.

There are different entry forms for:

Government

Not For Profit Organisations

Most Original Thinking

Brand Value

Return on Investment

Long Term Effects

Media Led Ideas or Media Partnership

Marketing Solutions Other Than Advertising

Shopper Marketing

Use of Data

Insights & Strategic Thinking

Positive Change

Challenger Brands

All other categories use the General Entry Form.

PAGE LIMITS & CHARTS GRAPHS & IMAGES
You have up to ten A4 pages to tell your story. You may use as little or as much space as you wish for each question, so long as your total written case does not exceed ten A4 pages. This does not include the instructions front page, media addendum or the authorisation back page.

Charts, Graphs and Images: use of these is strongly encouraged throughout or at the end of the form. Graphs and charts are additional to the ten A4 pages. Creative images must not exceed three A4 pages, which can also be additional to the written case.

The Communications Council Effectiveness Data Questionnaire – 2020
You are required to complete The Communications Council Effectiveness Data Questionaire – 2020 that has been designed to collect data that may not have been included in the entry. This questionnaire will enable us to continue to develop a database for case history analysis and insights. All data will remain confidential and be aggregated so it is unable to be linked back to an individual entry. Completion of this questionnaire is compulsory.