This year’s 133 Australian Effie Awards judges have selected 88 finalists from 24 agencies on behalf of 36 clients. BMF leads the agencies with 16 finalists, followed by The Monkeys with 12 and Ogilvy Australia with 10.
Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness, across 26 categories. These will be assessed by a team of 50 senior marketers, consultants and researchers.
Colin Wilson-Brown, chair of judges, stated “A big thank you to all the first round judges for their tireless and vital contribution to this year’s Effies. We all know what an enormously difficult year this has been, so to welcome so many worthy finalists into Round Two sends a very positive message about the value of the work our industry continues to produce despite very challenging circumstances.
“Cases and results will now be assessed by panels of senior marketers, putting an important lens over how agency work is driving business performance.”
The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced on Friday, October 30.
Full details of the Effie Awards presentation will be announced soon.
The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Ad Standards, Displayground, Google, Healthcare Communications Council, KPMG, oOh!media and UnLtd.
View all finalists here:Effie-Awards-2020-Finalists2