The 2024 Australian Effie Awards are now open for entries, applauding the year’s most effective advertising campaigns and the ideas, strategies and teams that make them a success.
This year, Advertising Council Australia (ACA) has introduced a new artificial intelligence category, recognising the best use of AI technology to enhance marketing effectiveness. Entrants must demonstrate how AI drove efficacy over more traditional approaches, from initially motivating audiences to driving consumer behaviour across areas such as interactive experience, innovation, content generation and more.
ACA CEO, Tony Hale commented, “Amid today’s advances in technology, a lot goes into ensuring a marketing campaign is effective. The Effies are about celebrating the year’s best work and the results that propel our industry’s growth. Importantly, building a culture of effectiveness is crucial for every business and marketer, and whether you enter the Effies this year or next, or are just starting to prove the effectiveness of your marketing, you’re on the right track to success.”
To help entrants craft an Effie-worthy entry, 2023’s winning case studies are available and are free for members to download.
ACA also will host a free webinar at 12:00pm AEDT, Tuesday, March 26 for agencies and brands who are considering entering this year’s awards. The session, hosted by Effie judges, Martin Rippon and Al Crawford, will cover additions to this year’s program and how to utilise case studies to craft a standout entry. For more details and to register, click here.
There are 26 categories to enter in this year’s Effie Awards, with all categories and criteria found online at the Effies website. On-time entries close on May 13 2024 but late entries will be accepted until June 3 with a fee.
Finalists will be announced on July 17, with winners announced at an awards dinner and presentation in Sydney on Thursday, October 10.
Think TV continues be the awards’ marquee sponsor. Supporting sponsors are AdStandards, Google and UnLtd.
Find Effie Awards entry information here.
Register for the Effie: How To Enter Webinar here.
