There’s more than a hint of the world of Tim Burton in Harvey Nichols’ Christmas commercial. And there’s a reason for that. The famous department store has partnered with the global exhibition, The World of Tim Burton, making its final stop at the Design Museum in London.
Its Christmas campaign is a celebration of that – and an invitation to “unwrap the extraordinary this Chrsitmas”. Harvey Nichols commissioned creative production studio, The Berry, and duo directors, The Berry Boys, to produce a film that encapsulates the curiously luxurious designs at Harvey Nichols this Christmas, as well as Tim Burton’s remarkable creative style.
The animated CGI spot, Cable All The Way, features Tim Burton’s famous character, Robot Boy. Tim Burton fans might notice the inclusion of a custom wallpaper design from Burton’s private archive, a piece close to his heart. Harvey Nichols and The Berry worked closely with Tim Burton and his team to ensure the film embodied Tim’s distinct vision for the spirit of Robot Boy. The Berry studied Tim Burton’s films extensively, building and revisiting mood boards throughout the process to capture that signature balance of eerie curiosity, mixed with warmth and cosiness. Note the wonky antique furniture and weathered wood textures, combined with rusty, worn metals and tungsten lighting and a film whose every frame feels like a painting.
The Berry Boys (Ryan Burnham and Luke Robson), commented, “Working with Harvey Nichols on their exciting partnership with the Design Museum has been an incredible opportunity, allowing us to draw inspiration from one of our favourite directors – Tim Burton. Surprisingly, this intricate, fully animated project came together seamlessly, exceeding our expectations for lengthy feedback rounds. We’re genuinely proud of how everything unfolded – from capturing Burton’s iconic style and evoking the warmth of the holiday season to bringing Robot Boy to life in a charming and endearing way. Showcasing Harvey Nichols’ exquisite products was a key focus for us, and we believe we achieved that beautifully. Every step of the journey, from scriptwriting to production, 3D animation, and sound design, harmoniously contributed to what we consider the perfect Christmas film. We’ve truly grown fond of Robot Boy, and we can’t wait to see where his adventures take him next.”
Credits:
Client: Harvey Nichols
Head of Marketing: Alistair Scott
Head of Brand: Claudia Mahoney
Campaign Manager: Doné Taute
Producer: Nick Rainsford
Creative: Miguel Morte
Social Manager: Abigail Trout
Campaign Assistant: Ellie Freegard
Client Partners: Tim Burton & The Design Museum
Production Company: The Berry
Directors: The Berry Boys
Producer: Mariella Driskell
Motion Designer: Jamal Bennett
Animation: Alan Towndrow
Production Managers: Alex Burnham & Ashley Day
Production Assistant: Nell Clacher
Producer: Andy Daly
Production: Tim Burton Productions
Executive Director: Tim Burton
Creative: Brandi Pomfret
Music & Sound: 750mph
