Family homelessness is largely unseen. In Ireland at present, there are 2,099 families experiencing homelessness, of which 4,419 are children. Many of these families are based in unsuitable emergency accommodation, where living spaces can be confined to one room. The effects of this crisis are deeply felt all year round, and every day spent without a place to call home takes away a child’s sense of security and belonging.
Street artist and activist, Sarah Bracken Soper, is helping homelessness charity, Focus Ireland make the unseen unmissable. She has created a giant mural on Dublin’s Temple Bar – in just a few hours in the dead of night, to coincide with a sleepout in Dublin highlighting the homelessness crisis to raise awareness of the work and fundraising efforts of the charity. Dubliners awoke to find the mural had appeared with the sunrise.
It is the first issue-related mural to be installed in Temple Bar since artist Maser’s Repeal heart for Ireland’s right to termination referendum in 2018. The mural is part of The Brill Building creative and PR campaign, Shine A Light, for Focus Ireland and sponsor, Bord Gais Energy. It was produced from an image made with photographer, Johnny Savage, by the agency.
The Brill Building executive creative director, Roisin Keown, commented, “It was important for us that this mural could be something that would just appear overnight to gain maximum attention for this important issue. We want to encourage Ireland to quite literally wake up to the rising crisis in our society that is only growing in scale and the damage it is doing every day. The ambition to have a mural at this scale installed in just a few hours needed an incredible team to work through the night and we were so fortunate that as day dawned a beautiful golden sunrise helped emphasise the beauty of Sarah’s creation that we all want to be a beacon of hope for those in homelessness.”
Soper is known for creating artwork reflecting social, cultural and climate justice issues. The artwork is designed to be thought-provoking and start a conversation about homelessness. Taking inspiration from the fact that family homelessness can often be an unseen issue, the piece features two women locked in an embrace, with one clearly visible while the other appears as a shadow. The figure that is ‘seen’ represents the empathy and generosity of the Irish public while the ‘unseen’ shadow figure embodies the mothers of the thousands of families trapped in hidden homelessness.
Soper commented, “I believe that the creation of art is an essential process in our understanding of the world, and a crucial tool for change and recovery. I hope anyone experiencing homelessness today in our society is able to draw some comfort from knowing there are many of us who care and are willing to take action.”
Jesse Wiesblatt of Focus Ireland added, “We all hear the reports of rising homelessness figures, and there are certain aspects of homelessness that are visible. But what most people don’t realise is that the numbers reported on a monthly basis only reflect the number of people accessing emergency accommodation. There are a lot of contradictory statements and misunderstandings in our current conversation about homelessness but at the centre of it all are people living alongside us, often unseen, in our society and communities who urgently need us to take action and support them.
“This mural, and the commitment of the thousands of people sleeping out against homelessness tonight, shows that we stand in solidarity with those affected. It is an issue that shouldn’t exist in our society today, and we should be doing everything in our power to bring homelessness to an end.”
Agency: The Brill Building
Creative & Installation Lead: Peter Snodden
ECD: Roisin Keown
Creatives: Peter Snodden, John McMahon, Laurence O’Byrne, Shane O’Riordan, Gayle Briody
Project Lead: Eleanor McCarthy
PR Lead: Maria Rolston
Artist: Sarah Bracken Soper
Photographer: Johnny Savage
Logistics: Derek Burke Go Hire
Cameras: Luke Sweetman David Christopher Lynch
Edit, Motion & Grade: David Christoper Lynch
Client: Focus Ireland
Focus Ireland Team: Jesse Wiesblatt Julia Smith
Client: Bord Gais Energy
Bord Gais Energy Team: Meadhbh Quinn, Miriam Barror, Ailish Boyle, Jenny Kelly
Publicity: Lee Sharrock PR
