Here’s a fun fact – especially because jet lag is awful – international research from Northwestern University suggests that jet lag can be managed with tailored nutrition plans1.
Here’s another. Travel specialist, TUI, and creative agency, The Family Amsterdam, have created Meals Against Jet Lag – a tailored nutrition plan developed with HelloFresh (and nutritionist, Elly Kaldenberg) for TUI that helps travellers reset their biological clocks and avoid jet lag’s drag.
As a bonus, Meals Against Jet Lag also give travellers an early taste of their destinations.
A holiday is meant to recharge your brain and body but disrupted sleep and exhaustion caused by jet lag can put a serious downer on energy and enjoyment levels. In research among TUI customers in the Netherlands and Belgium 40% of respondents reported that jet lag, especially at the start of their holiday, diminished their vacation enjoyment.
Meals Against Jet Lagbegins with a step-by-step plan providing nutritional advice to travellers on how to adjust their eating schedule to reduce the impact of jet lag. By gradually shifting mealtimes in advance of their trips, travellers can adjust their biological clocks to the rhythm of their destination – reducing the exhausting effects of jet lag and helping holidaymakers hit the ground running. Alongside the handy guide, HelloFresh has created a new series of meal boxes tailored to specific destinations – from Japanese-inspired ramen to Singapore noodles – offering travellers a taste of their destination before they have even left home.
“40% of people who take holidays suffer from jet lag. No surprise there, really. But this has a big impact on something very precious: your holiday. Therefore, a large group of people don’t fully enjoy the start of their holiday. That’s why we developed Meals Against Jet Lag. To help TUI provide a simple, yet innovative solution to jet lag,” statedEduard van Bennekom, creative director of The Family Amsterdam.
“Even before your holiday begins, TUI strives to ensure the ultimate vacation experience. With Meals Against Jet Lag, we provide a practical solution that reduces jet lag and ensures our travellers can fully enjoy their vacation from the very first moment,” added Roosmarijn Quartier, director marketing & bistribution support, BeNe, TUI. “Our research shows that 57% of respondents are willing to adjust their diet to reduce the effects of jet lag, while 88% were unaware of the role that food can play in jet lag prevention. The timing of your meals is crucial for adjusting to a new time zone and reducing jet lag. With these insights, we developed a simple step-by-step guide for our travellers.”
The Meals Against Jet Lag plan is available via www.tui.nl/meals-against-jetlag for €27.99. The plan includes a HelloFresh meal box and a detailed guide for nutrition, sleep, and exercise.
Credits
Client: TUI
Client Team: Roosmarijn Quartier, Ana Henriques, Shagha Mehrasa
Concept & Campaign: The Family Amsterdam
Production Company: Ministry of Frames
Sound Studio: Soundsright
Digital Platform: 51North
PR: MBSY
