“We believe nothing brings people together better than food. It’s over a meal that we bury the hatchet, settle our differences, and create understanding.”
Leo Burnett Chicago’s Recipeace was the winner of the first ever D&AD White Pencil in 2012. The brief was to support Peace One Day.
The White Pencil Category is now integrated into the D&AD Professional Awards and is open for all design work and creative campaigns for both brands and not-for-profits.
Unilever is its founding sponsor.
“The Unilever Sustainable Living Plan is built on the belief that the business can make the world a better place. Our brands and marketing have a responsibility to inspire positive change in people’s lives. We believe in the power of creativity to make that happen. That’s why our long-term partnership with D&AD and the White Pencil is so exciting.” [Unilever senior vice president of marketing, Marc Mathieu]
