You would expect nothing less than a walk along creativity’s edges from a collaboration between the Glue Society and Mother (Madre, in Buenos Aires)
Quilmes is known for its beer. In fact, it has 75% of the beer market in Argentina, sponsors the Argentina national football team, and uses Argentina’s national colours, light blue and white, on its labels. Since 2006, it has been 91% owned by Anheuser-Busch InBev. And while it still sells around 1,700 million litres of beer throughout the world annually, its survival of the nimblest in the beer market right now, and Quilmes now also sells 800 million litres of soft drinks. Mixxtail is its first go at a ready to drink cocktail, a naturally fermented drink with 8% alcohol, launched after two years of development and an investment of $9m.
Ready to drink alcohol is a genre of party drinks that goes with clubbing, dance music and being well under the age of 40. The wild child crowd. So Quilmes called in Madre, Mother’s Buenos Aires agency.
And Madre called in The Glue Society.
The result is a walk through surrealism, set to music and featuring a posse of fanatical flamingos who leave their natural habitat and head to a bar to inspire their human counterparts to join them on the dance floor.
This new collaboration between Madre and The Glue Society follows on from the success of their (equally insane) Ansiosos y Capuchon spot for 1882 that won a Gold Lion at Cannes.
Creative credits:
Client: Quilmes
Agency: Madre
Production company: Landia
Director: The Glue Society (Jonathan Kneebone & Paul Bruty)
Executive producer: Adrian D’Amario
Post production: La Posta VFX
Cinematography: Federico Cantini
Editor: Jerónimo Oriana
Sound Design: Elefante Resonante
