At the midway point of this year’s Cannes Lions, Australia was doing just OK, in 8th place by country. Eventually it reached 4th place.
But The Glue Society put in a mammoth effort. The agency racked up 1 Gold, 3 Silvers, 7 Bronze and 27 Finalists, across 11 different categories and 7 different projects.
These are its awards so far:
PROMO & ACTIVATION:
- VW Naked Ute – 1 SILVER (for DDB Sydney)
- GAYNZ – 1 BRONZE & 1 FINALIST (for Whybin TBWA Melbourne)
- Unforgotten Soldiers, SKY History Channel – 1 BRONZE & 3 FINALISTS (for DDB Auckland)
DIRECT:
- Unforgotten Soldiers, SKY History Channel 1 SILVER, 2 BRONZE & 1 FINALIST (for DDB Auckland)
- Masterfoods #MakeDinnerTime Matter – 2 FINALISTS (for Clemenger BBDO Sydney)
- VW Naked Ute – 1 FINALIST (for DDB Sydney)
MEDIA:
- GAYNZ – 1 GOLD (for Whybin TBWA Melbourne)
- Unforgotten Soldiers, SKY History Channel – 2 FINALISTS (for DDB Auckland)
OUTDOOR:
- Unforgotten Soldiers, SKY History Channel – 1 SILVER & 1 BRONZE (for DDB Auckland)
DESIGN:
- Unforgotten Soldiers, SKY History Channel – FINALIST (for DDB Auckland)
- GAYNZ – FINALIST (for Whybin TBWA Melbourne)
PR:
- Unforgotten Soldiers, SKY History Channel – FINALIST (for DDB Auckland)
- GAYNZ – FINALIST (for Whybin TBWA Melbourne)
CYBER:
- NAB Fanshake – FINALIST (for Clemenger BBDO Melbourne)
FILM:
- HSBC Lift – BRONZE (for Grey London)
- TAC Towards Zero (There’s noone someone won’t miss) – FINALIST (for Clemenger BBDO Melbourne)
LIONS ENTERTAINMENT:
- Unforgotten Soldiers, SKY History Channel – 1 BRONZE (for DDB Auckland)
INTEGRATED:
- VW Naked Ute – FINALIST (for DDB Sydney)
FILM CRAFT:
- HSBC Lift – 2 FINALISTS (for Grey London)






