The Good Report: FCB Chicago’s Boards of Change is #1 campaign

The Good Report, a collaboration between ACT Responsible and WARC, has completed its 2022 ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

Top rankings are:

#1 campaign: FCB Chicago’s Boards of Change
#1 agency: Publicis Conseil Paris
#1 network: FCB
#1 advertiser: WWF
#1 country: USA

The Good Report rankings is produced by combining the results of the recently published WARC Creative 100, with ACT Responsible initiatives – Great Ads for Good Exhibition, the Care Awards, TV show One minute of Responsibility, Tributes (public vote), and the Good Ad Gallery. There are no complicated criteria or categories, just great work for Good.

1,259 campaigns produced by 796 agencies for 1,000 advertisers (non-profit, public sector, and commercial brands) across 80 markets were evaluated for this latest Good Report. Of the top 40 campaigns featured in The Good Report 2021, 21 are for non-profits, 15 for commercial brands (including two produced in collaboration with non-profits) and four for public sectors. 45 agencies (34 are from networks and 11 are independent agencies) across 21 markets are represented.

The top 25 agencies are made up of four independent and 21 networked agencies covering a total of 16 markets. Of the top 20 networks, three are independent and 17 are owned by holding companies. The top ten brands include six non-profits and four for-profit.

The Good Report 2021 top-ranked campaigns and companies promoting good are:

Campaigns