It’s WARC’s #1 Best of the Best Agency and #1 in the Creative 100 Agencies. Now BBDO New York has topped The Good report’s agency rankings.
The Good Report, created by ACT responsible and WARC, ranks the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. I
827 campaigns produced by 534 agencies for 685 advertisers from 74 countries were evaluated for this latest Good Report. The Good Report ranking is created by combining the industry’s recognition of the best performing campaigns as tracked by the WARC Creative 100, with the promotional effort behind the campaigns and the general public’s recognition from public votes organised by ACT Responsible.
Of the 40 campaigns featured in The Good Report 2018, 27 are for NGOs, institutions and foundations and 13 are for commercial brands. The top 25 agencies are made up of 6 independents and 19 networked agencies. In the top 19 networks list there are 3 independent networks and 18 networks owned by holding companies. The top ten advertisers include 8 NGOs or institutions and 2 for-profit companies.
Most successful campaigns promoting good causes 2018:
#1 Trash Isles, AMV BBDO London, LadBible and Plastic Oceans Foundation
Trash Isles: The floating plastic island on its way to becoming a nation state
#2 Prescribed to Death, Energy BBDO Chicago, National Safety Council
Energy BBDO reveals US opioid deaths with a wall of 22,000 pills
#3 No Conditions Apply – Sindoor Khela, FCB Ulka Mumbai, The Times of India
#4 Destination Pride, FCB/SIX Toronto, PFLAG Canada
#5 Touching Masterpieces, Geometry Prague, NeuroDigital for National Gallery of Prague
Most successful agencies promoting good causes 2018
#1 BBDO New York, USA
#2 AMV BBDO London, UK
#3 Colenso BBDO Auckland, New Zealand
#4 la chose, Paris, France
#5 J. Walter Thompson New York, USA
Most successful networks promoting good causes 2018
#1 BBDO Worldwide
#2 FCB
#3 J. Walter Thompson Worldwide
#4 McCann Worldwide
#5 Havas Group
Most successful advertisers promoting good causes 2018
#1 Amnesty International
#2 WWF
#3 Greenpeace
#4 Procter & Gamble
#5 Plastic Oceans Foundation
“With The Good Report, ACT Responsible continues its mission of promoting, inspiring and federating the communications industry for the greater good,” stated Hervé de Clerck, ACT Responsible Dream Leader.
“We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud the celebrate this work every year. Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege.”
David Tiltman, head of content, WARC and ACT’ive Partner, added, “While purpose-driven campaigns are playing a key role in today’s brand marketing, Act Responsible, together with Gunn Report, have been shining a light on communications for good causes for nearly two decades. Following the recent rebrand of the Gunn Report to WARC Rankings, WARC is delighted to continue this collaboration.”
All the work featured in The Good Report will be available to view at The Act Responsible Expo at the Cannes Lions International Festival of Creativity in June each year. It honours the hugely valuable job the industry does throughout the year in countries all round the world, in multiplying the impact and effectiveness of communications for good causes.
View The Good Report 2018 campaigns here
View The Good Report 2018 in full here
