Since The Hallway was appointed to the account, the agency’s work, from masterbrand strategy to a raft of model launches, sponsorship activations, website redesign, 1-1 comms and brand experience, has spearheaded GWM’s rise to being Australia’s fastest-growing volume auto brand, with multiple Top 10 industry sales results in recent months.
In a joint statement, The Hallway partners, Simon Lee and Jules Hall, said, “We’d like to take this opportunity to publicly celebrate and thank our amazing team who dedicated themselves to growing the GWM brand, achieving record commercial growth for their business. And we wish GWM every success moving forward.”
“Our focus now is on forming a new long-term partnership with an ambitious automotive company with whom we can continue to apply our considerable expertise in this sector, building meaningful connections between a brand and its audience and driving sustainable sales growth.”
Creative highlights include:
GWM Cannon Alpha Hybrid Ute Launch:
GWM Tank 300 Launch:
GWM Haval H6 Hybrid Launch:
GWM TANK 500 Launch:
…and the GWM ONE NZ Warriors sponsorship (cover image).
Thinkerbell has won the pitch to become agency partner for GWM Australia and New Zealand, responsible for strategy and creative across brand, retail, dealer and sponsorships.
Steve Maciver, head of marketing & communications, GWM Australia & New Zealand, stated, “Thinkerbell’s body of work over the past few years has been impressive and we look forward to working with them, delving into their Measured Magic and partnering together to take the GWM brand to the next level.”
Thinkerbell managing director, Jaime Morgan, added, “GWM has been going from strength to strength with record sales, excellent new products and outstanding value. We are thrilled to be their agency partner and we look forward to working together with them to further enliven the brand with a big dose of Measured Magic.”
