With 3 million visitors a month, it seems people don’t need reasons to shop on the three year old online fashion retail site, The Iconic, that is now Australia’s most visited fashion website.

The Iconic is handing them out anyway: For the style muse. For the winter warrior…For over 700 brands. Free free overnight delivery. For the new icons of fashion.

It is also making a stand on the rung above newly aggressive competitors (albeit all with the same laconic tone and manner in their creative).

The rebrand involves a responsive website and a high fashion (arty slo-mo, esoteric imagery, pop music soundtrack, voiceover-free…) TVC.

The website has enhanced features for mobile and one of the fastest load times in the market (under 2 seconds).

The campaign TVC features model and muse, Annabel Moore, and an exclusive backing track by emerging Melbourne duo, Alta.

“Made by fashion lovers, for fashion lovers, the new and improved website reflects THE ICONIC’s ongoing commitment to innovation & customer experience. Designed and built by our in-house team at THE ICONIC HQ in Sydney, our new responsive website delivers the content and functionality our customers value across all devices and screen sizes,” Patrick Schmidt, chief executive officer of THE ICONIC commented.

“We are constantly striving to be Australia’s defining fashion destination – delivering countless looks fast, and inspiring our customers to be refreshed, renewed and excited by their latest expression of self.” [?!: ed]

The mobile-frst website was developed by The Iconic’s Sydney team of engineers – a response to the fast growth of m-commerce in Australia. Up to 50% of The Iconic’s customers currently shop on a mobile phone or tablet.

The new website was launched with a one day only (May 28) invite to explore the new site for the chance to win 1 of 5 shopping sprees.