The Idea Shed has strengthened its creative, digital and account management output with three senior hires.

Adrian Moore joins the agency as head of digital from McCann where he was social media director.  Prior to that, he worked at Tabcorp and the Accent Group, as well as OMD Australia, giving him collective experience working across FMCG, tourism, gaming, E-sports, finance, technology, education and entertainment.  In his new role, he will lead the integration of digital and new technology into the agency’s retail, experiential and integrated work.

Rita Sterne comes to The Idea Shed as senior art director from her own studio, Sterne Creative, which she began in 2016. Across the seven years before, she had been an art director at BMF. She also worked on NIB, Bigpond and Maserati at BWM, and Qantas at M&C Saatchi, where she was also part of the small team to successfully pitch for Optus, which won the agency its largest account at the time.

Dan Adams also joins as senior account director. Dan is a strong strategic thinker with several years of integrated experience activating world-class brands in both the UK and Australia. Prior to joining The Idea Shed, Dan led the Diageo account at brand activation agency, Traffik, which was solely responsible for all of Diageo’s brand shopper marketing, Customer shopping marketing, events and sponsorship. Adams worked on the award-winning Captain Morgan’s Bermuda Triangle at Fall’s Festival and Smirnoff at Splendour in the Grass.

Richie Strettell co-founder & partner of The Idea Shed, commented, “This round of senior hires represents the agency continuing to invest in our people and will allow us to better service the needs of our ever-evolving client base.

“As clients optimise their marketing mix and investment continues to shift towards online platforms, we felt it was essential to up-weight our specialist digital expertise, bringing Adrian on board is hugely exciting and we look forward to integrating him across our client portfolio.

“Continuing pressure in the retail environment has and will continue to push brands to create meaningful connections with consumers outside of traditional retail. Dan’s background of delivering world-class brand experiences is a huge asset to the business as we look to continually evolve to meet our clients’ needs.

“Rita’s brings to us a wealth of experience as a senior creative in many established agencies and is an ideal complement to our existing team.”

The Idea Shed will be announcing further hires within the next few weeks.

[Cover image l-r: Adrian Morre, Rita Sterne and Dan Adams]