The Kelce brothers (yes, one is an ex-NFL football star and the one who still plays is attached to Taylor Swift) have a beer brand. And it is becoming famous for its wild imagination when it comes to advertising stunts. Garage Beer has produced sunscreen spray, beer hot dogs, fridge collabs with White Castle appliances and a parody of the Karate Kid movie, but now it has launched a beer bed.

The Garage Beer BeerBed is a real and functioning bed. It’s designed like a waterbed but it’s filled with beer. The mattress includes a full BeerBed frame, a new Casper mattress, and a “Kegerator” connected to the headboard’s built-in tap system.

Introducing it to US fans is an absurdly entertaining infomercial. The campaign was created in-house with long-time collaborator, Jordan Phoenix, a St. Louis director and producer, who not only not only stars in the film but also led the creative direction and built the BeerBed.

You can’t buy the bed, as the commercial points out with its US$0.00 price. And it’s very .imited. “We only made one.” But fans can enter a competition to win the bed and its mattress (the beer contents can’t be shipped but the winner is welcome to fill it) by commenting on the brand’s Instagram post or retweeting the launch video on X between July 1 and July 15.